Rudy Rocha is the co-founder, co-owner, lead guitarist, backing vocalist, songwriter and producer of La Fiebre, The Pride of Pasadena. He has driven the Pasadena, Texas Tejano band since 1985, and has spent more than 40 years performing, writing and recording in Tejano and Latin music, with some rock and roll along the way.
He has performed on, produced and written songs for numerous La Fiebre recordings, including platinum-selling albums that became Tejano staples. He is a three-time Grammy nominee (1999, 2015 and 2021), an active Recording Academy voting member and Texas Chapter member, and was inducted into the Tejano Roots Hall of Fame in 2019. La Fiebre has toured and recorded with Freddie Records since 1997.
Rudy has played S.I.T. Strings since 2019. He uses Power Wound Nickel 9–46 (S946 Rock N Roll).