Our story

Built to
Stay In Tune

A family-run string company from Akron, Ohio, started by a guitar repairman who got tired of strings that wouldn't hold their tune.

Virgil Lay holding "The Log," Les Paul's own handmade prototype.
Virgil Lay holding "The Log," Les Paul's own handmade prototype.
The shop window: guitar sales, repair and custom builds.
The shop window: guitar sales, repair and custom builds.
Virgil at his shop, 1982.
Virgil at his shop, 1982.
Inside the repair shop.
Inside the repair shop.

Lay's Guitar Repair

It started at the repair bench

Virgil Lay owned Lay's Guitar Repair and Staff Music in Akron. His shop was a certified Gibson repair center, and Gibson brought him in to help train their own repairmen. On one of those visits he got to hold "The Log," Les Paul's own handmade prototype.

Virgil was a tinkerer. When a repair called for a tool that didn't exist, he built it. One problem kept coming back: guitars he had just set up would drift out of tune before he could hand them back to their owners. He traced it to the strings themselves. The wire wrapped around the ball end could slip under tension.

A wall of early Power Wound packs.
A wall of early Power Wound packs.
Early Stay-In-Tune packs: "Can you bend these strings out of tune?"
Early Stay-In-Tune packs: "Can you bend these strings out of tune?"
An early Stay In Tune brochure, with the tuning guarantee.
An early Stay In Tune brochure, with the tuning guarantee.

Since 1980

The strings that stay in tune

His fix was a bonding process that locks the twist at the ball end so it can't slip. At first he applied it to other brands' strings. Clients and artists kept coming back to ask what he had done to them, and whether they could buy strings from him. From 1978 to 1980 he bought strings and put them through his Stay In Tune process himself.

In 1980 Virgil incorporated and began making his own strings: the first strings guaranteed to stay in tune. The first was a nickel electric set. In 1986 it got the name Power Wound, and it's still our flagship today.

Our history

Through the years

From a repair shop in Akron to players around the world: a look back through our archive.

  1. 1978–80

    Stay In Tune is born

    Virgil puts other brands' strings through his Stay In Tune process at the shop, and players start asking to buy them.

    Stay In Tune is born
  2. 1980

    S.I.T. makes its own strings

    Virgil incorporates and starts crafting his own strings, beginning with a nickel electric set.

    S.I.T. makes its own strings
  3. 1983

    Steve Lukather

    Steve Lukather in an S.I.T. ad.

    Steve Lukather
  4. 1984

    Rockin' n' rollin' with the best

    Rockin' n' rollin' with the best
  5. 1980s

    Want to get spoiled?

    Want to get spoiled?
  6. 1985

    Buddy Emmons Signature Series

    A signature set for Buddy Emmons, one of the best-known pedal steel players of all time.

    Buddy Emmons Signature Series
  7. 1985

    Factory Fresh hangtag

    An original S.I.T. hangtag.

    Factory Fresh hangtag
  8. 1986

    Power Wound gets its name

    Our original nickel electric set becomes Power Wound, still our flagship today.

    Power Wound gets its name
  9. 1987

    Made on our own machines

    The first Power Wound nickel string made on S.I.T.'s own machines.

    Made on our own machines
  10. 1990

    World Tour Starpower

    Our 1990 World Tour artist poster.

    World Tour Starpower
  11. 1991–92

    S.I.T. around the world

    Our international catalog.

    S.I.T. around the world
  12. 1990s

    The S.I.T. Files

    The S.I.T. Files
  13. 815 South Broadway

    S.I.T. String Corp on South Broadway in Akron.

    815 South Broadway
  14. Trade shows around the world

    For decades we've exhibited at trade shows around the world, including NAMM, meeting the players and dealers who use our strings.

    Trade shows around the world
  15. Guaranteed

    A trade show display with the Stay In Tune guarantee.

    Guaranteed
  16. Today

    2493 Romig Road

    Every S.I.T. string is now made at our factory on Romig Road in Akron, and we're still family-run.

Why S.I.T.

Every string matters

Strings shape how your instrument sounds and how it feels under your hands. We have never forgotten that. From the start, S.I.T. has put the player first, and we've spent decades working alongside musicians to get the details right.

That's why we build many of our own machines and keep improving how we make strings. We pay attention to every string, so the set you buy today plays like the last one you loved.

  • Stays in tune: the first strings guaranteed to stay in tune, thanks to the bonded ball end
  • Consistent: made and checked the same way, set after set
  • Player-driven: developed with the musicians who use them every night
Signed by pedal steel players, including Scotty DeWitt.
Signed by pedal steel players, including Scotty DeWitt.
Our 1986 World Tour artist poster.
Our 1986 World Tour artist poster.
Joe Walsh picks Stay In Tune.
Joe Walsh picks Stay In Tune.

The players

Trusted on stage for decades

From touring rock players to the pedal steel greats, musicians have played S.I.T. for generations. Some of our favorite pieces of history hang right here in the shop, including a shirt signed by a group of pedal steel players such as Scotty DeWitt.

Virgil Lay, who started it all.
Virgil Lay, who started it all.

Family

Still family-run

Virgil started it, and his grandson Eddie runs it today. Eddie's mom worked here for many years, and so have his brothers. Now Eddie's wife and three sons are part of the team too.

Generations later, every set is still made in Akron by people who care how it plays.

Power Wound Nickel today.
Power Wound Nickel today.

Made in the USA

Made in Akron, Ohio

Every S.I.T. string is made in our Akron factory, the same way Virgil intended: built to stay in tune.