Gong Thepvipat Prachumchoncharoen is the guitarist and lead vocalist of Bangkok-based indie soul band H 3 F, known for blending Soul, Funk, Pop, Blues, and groove-driven musicianship into one of Thailand’s most distinctive modern sounds.
Formed in 2018, H 3 F quickly built a reputation for their smooth songwriting, vintage-inspired tones, and dynamic live performances. Their debut EP, Cheesy Lyrics, Sloppy Groove, introduced audiences to the band’s soulful style through four original tracks that showcased their fusion of groove, melody, and laid-back musical chemistry.
In 2019, the band released their first full-length album Family Product, a Pop-Funk-Soul-R&B record that significantly expanded their audience. International attention followed after their song “How Can I” was featured on Jungkook’s Spotify playlist, exposing the band to listeners around the world.
During the COVID era, H 3 F released their second album UNEMPLOYMENT in 2021, marking the beginning of the band’s international touring journey. Their third album, Chalawan Sound, arrived in 2023 and showcased an even stronger musical identity rooted in Soul, Funk, and Blues influences. The record earned critical acclaim along with major honors including The Guitar Man of The Year 2024 from The Guitar Mag and Best Group Artist of the Year from TOTY.
Most recently, the band released their fourth album Cha La La Love in 2025 and continues extensive touring across Thailand and internationally throughout Taiwan, Japan, Korea, Indonesia, Mexico, and Hong Kong, with a larger Asia Tour planned for 2026.
Known for expressive phrasing, soulful feel, and heavy bending techniques, Gong relies on S.I.T. Strings Power Groove Pure Nickel strings for their smooth feel, warm tone, and tuning stability.
