Currently courting and developing new artists and projecting a one-record-per-quarter release schedule. Ironworks and its family is clearly in the game for the long haul. 
"There are a lot of credible artist that aren't even being thought about" says Cole. "They aren't being discussed in A&R meeting because they're a year or two too old, or they dont have that Top 40 sound."But for Ironworks, such elements arent the driving force. "Its not about finding eclectic act or pop hits acts. It's about finding acts that believe in themselves".